It’s really simple. If you need to know something or want to purchase online, what will you do? You will do a quick search on Google and check out the first few results, right? You don’t go through all the pages of Google. Because you know, the chances of finding what you’re looking for on the first page are really high.
So is the case with almost everyone. People trust Google and whatever it shows on the first page.
If you have a website and it’s not ranking on the first page, do you think anyone will find it? The answer is NO.
No one will ever know your website or business exists if it’s not ranking on Google. And that’s exactly why SEO is so important.