Helping healthcare professionals grow with patient-centered digital paid media & SEO strategies.

Digital marketing is a way to reach out to your prospective patients and let them know that you exist and that you can help them. It’s a form of marketing that uses the internet and other digital technologies to promote your business.

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1 in 3 Canadians (about 9.1 million people) has experienced some form of mental health issue during their lifetime. This means a lot of people need help from mental health professionals.

As a mental health professional, there are many options available for you. Still, digital marketing can help you in the long term. Some of the most successful strategies include SEO, Google Ads (PPC), and social media marketing.

Contact Toto Marketing Agency today to attract more patients.

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Mental Health Digital Marketing

The way we communicate with potential patients has changed dramatically in recent years, and behavioral health practices need to change with the times to remain competitive. Traditional marketing methods like print ads and TV commercials are no longer as effective as they once were.
More and more people are getting their information from digital sources, which is why digital marketing services like search engine optimization and Google Ads have become valuable tools for reaching new patients who are facing health challenges.

Our digital marketing services are designed to reach potential patients who spend most of their time online. We utilize a variety of platforms to ensure that your practice is being seen by the people who are most likely to need your services. And because we take an omnichannel approach, we can target potential patients across multiple devices and platforms.

Advertising Platforms That We Use

Google Ads

Display Ads

Youtube Ads

We use these platforms to use a consistent, high quality, and timely approach.

Our Digital Marketing Services

We’re a digital marketing agency specializing in helping mental healthcare professionals reach their target audiences. We know how to craft messages that resonate with people who might be dealing with mental health issues. We can help you get the word out about your practice effectively and respectfully.

Customized Website

Your online 24/7 sales, marketing, and customer service office is your website. If you don’t have an attractive and beautiful website design in this digital world, you’re invisible. If you have a website, but it’s not optimized or mobile-friendly, you’re losing business. Toto Digital Marketing can help you create a custom website that is designed to attract new patients and grow your business.

Reputation Management

Your online reputation is what people say about you when you’re not in the room. It’s the sum of all the reviews, articles, and social media posts that mention your business. And it’s important to manage your online reputation because it can have a big impact on your business.

Search Engine Optimization

SEO is (and always will be) the best way to generate leads for your website. Organic traffic from Google and other search engines is the most qualified traffic you can get.

  • On-Page SEO is the most crucial thing to any business with a website. It is the process of optimizing your website for Google, so when someone searches for keywords related to your business, your website appears as high as possible in the search results.
  • Off-Page SEO is everything you do outside of your website to help improve your rankings within the search results. This includes things creating backlinks and reaching out to others for guest posts that can boost your organic ranking in search engines.
  • Local SEO is the process of optimizing your business for local search results. When someone searches for a company like yours in their area, you want to make sure your business appears as high as possible in the search results. This can be done by claiming and optimizing your Google My Business listing and creating citations on other local directories.
Our Sample Process

When it comes to digital marketing, there is no one-size-fits-all approach. Every business is different, and every digital marketing plan should be customized to fit the business’s unique needs. That’s why we take a personalized approach with each client we work with.

Design a Custom Digital Marketing Plan

Every successful campaign requires a plan. We’ll work with you to understand your business goals and objectives. We’ll craft a digital marketing plan designed to help you achieve those goals.

We’ll also consider your budget, your target audience, and your unique selling points. This way, we can tailor a specifically designed plan to help you reach your target audience and grow your business.

Create or Optimize Your Existing Website

Optimizing a website is one of the most important parts of this digital marketing agency for mental health professionals. If you don’t have a website, we can help you create one designed to attract new patients and grow your business.
If you already have a website, we’ll look at it and make sure it is optimized for search engines and mobile devices. We’ll also ensure it contains the right mix of content, keywords, and design elements to help you achieve your goals.

Build Your Brand's Digital Presence

Today, if your business is not online, you are missing out on many potential patients. We’ll help you build your brand’s digital presence and make sure you are being found by likely patients who are searching for your services online.

This includes optimizing your website, claiming and optimizing your Google My Business listing, and creating citations on other local directories.

Manage Your PPC Campaigns

Google Ads are a great way to get your business in front of potential patients who are searching for your services online. We’ll help you create and manage your Google Ads campaigns so you can get the most out of your advertising budget. We will also track, analyze, and adjust your ads to get maximum results.

Drive Leads and Sales

Sales are the lifeblood of any business. And we want to help you grow your business by driving leads and sales through your digital marketing campaigns. We’ll work with you to create landing pages, lead capture forms, and other elements designed to convert visitors into leads and customers.

Repeat

Sales are the lifeblood of any business. And we want to help you grow your business by driving leads and sales through your digital marketing campaigns. We’ll work with you to create landing pages, lead capture forms, and other elements designed to convert visitors into leads and customers.

Advertising for Healthcare Industries in Canada

At Toto marketing, our marketing experts understand the importance of marketing for healthcare professionals. We know many mental health marketing services providers are already stretched thin and may not have the time or resources to invest in a full-fledged digital marketing campaign for you.

As an industry leader, we offer a variety of mental health marketing services designed to be easy to implement and effective. Our programs are tested and proven to help medical professionals increase appointment booking. Our team is always here to help with onboarding and troubleshooting.

Attract

Our digital marketing efforts are designed to get your mental health practices in front of the right patients in their geographical areas. Through SEO and paid advertising, we can target patients who are searching for mental health services in their area. Our marketing funnels are designed to guide patients from awareness to conversion, ensuring that they receive the care they need.

Convert

At Toto, we use effective digital marketing for mental health professionals who want to get more appointments. That’s why we offer a range of services designed to convert potential patients into booked appointments. From SEO to Google Ads (PPC), we’ll help you reach your target audience and get them through the door.

Retain

As healthcare marketers, we often hear that existing or past patients are the “lowest hanging fruit” regarding marketing efforts. And it’s true – these individuals are already familiar with your practice. They may be more likely to return for care than new patients. 

However, simply reaching out to these individuals is not enough to build long-term relationships. Using our successful strategy, we can help you convert the “lowest hanging fruit” into valuable long-term partners.

What Are the Best Digital Marketing Strategies for Mental Health Professionals?

When it comes to internet marketing strategies that mental health facilities should use, it depends on the facility’s goals. But some of the most effective internet marketing techniques for mental health facilities are below.

Content Marketing for Mental Health Professionals

We all know that content is king no matter what industry you’re in. But when it comes to the mental health industry, content can be an extremely powerful tool. High-quality, informative blog posts, and articles can help mental health facilities in several ways.

  • First, it can help attract new patients searching for information about mental health conditions and treatment options.
  • Second, it can help build trust and credibility with potential patients.
  • And third, it can help existing patients feel more connected to the facility and staff.

No matter what kind of content you create, make sure it is well-written, accurate, and helpful. This will go a long way in building trust with potential and existing patients.

Search Engine Optimization Services for Health Professionals

Without organic traffic from search engines, mental health facilities can find it difficult to attract new patients. That’s where SEO comes in.

SEO is the process of optimizing a website for Google and other search engines with the goal of getting higher search engine rankings. SEO can help mental health facilities attract more traffic and generate more leads when done correctly.

Some tips for doing SEO for a mental health facility include:

  • Researching and using relevant keywords
  • Creating high-quality content that is keyword-rich
  • Optimizing website pages for specific keywords
  • Building backlinks from high-quality websites

Local SEO Strategies for Mental Health Facilities

Suppose you’re looking to attract local patients. In that case, you need to make sure your mental health facility is visible in local search results. This can be accomplished by using local SEO strategies.

Some tips for doing local SEO for a mental health facility include:

  • Creating and claiming a Google My Business listing
  • Optimizing website pages for local keywords
  • Adding location pages to the website
  • Creating location-specific social media accounts

PPC Advertising for Mental Health Professionals

PPC, or pay-per-click, advertising, is a digital marketing strategy that allows you to place ads on Google and other search engines. When someone clicks on one of your ads, you will pay a fee to the search engine. PPC advertising can be an effective way to attract new patients to your mental health facility.

Some tips for doing PPC advertising for a mental health facility include:

  • Researching and using relevant keywords
  • Creating ad copy that is attention-grabbing and relevant
  • Targeting a specific location
  • Testing different ad campaigns

Digital marketing is an effective way to reach more patients and grow your mental health facility. Using the right digital marketing strategies can attract new patients, improve your online visibility, and generate more leads.

If you need help getting started, contact a digital marketing agency like Toto Digital Marketing. We specialize in helping mental health professionals reach their target audiences through digital channels.

Why Choose Toto Marketing as Your Counselor and Therapist Digital Marketing Company?

Toto Digital Marketing specializes in helping mental health professionals reach their target audiences through digital channels. We can help you create and execute a digital marketing plan that will help you attract more clients and grow your business.

Build Your Patient Base

Getting more appointments booked can be a challenge. We’ll work with you to create a customized plan to help you attract more customers.

Expand Your Reach

Get your message in front of more people with digital marketing. Toto Digital Marketing can help you reach a wider audience through targeted online advertising and social media marketing.

Get More Exposure for Your Brand

Brand awareness can help you attract new patients and grow your business. We can help you increase brand awareness and get more exposure to your mental health facility through digital marketing.

Grow Your Revenue

More clients mean more revenue. Our experts can help you develop a plan to inc

Let’s move to some FAQs

Like any other business, healthcare marketing is all about creating and delivering messages that promote the products or services of a healthcare organization.

Medical organizations need marketing because it’s how patients find their medical needs. With so much information available online and in other places, patients need a way to quickly and easily determine which medical organization can best meet their needs. Marketing provides that information in a clear, concise manner.

The healthcare marketing goals are to attract new patients, grow the business, and build relationships with patients.

When you work with Toto Digital Marketing, you can expect a partner who will help you reach your goals through digital marketing. We will work with you to understand your business and create a plan to help you attract new patients, grow your business, and build relationships with patients.