Most of SEO experts focus on the keywords that match the industry or brand to get organic search results. This way you will have to depend on the online users who have searched for the products or services you are offering without knowing your brand.
But then, what about the people who know you and your brand? For these people, you will need to come up with search results that support your brand and can help in more conversion rates. Such branded search results should focus on certain features:
Effective headline with description – The headline and description should provide clear and precise information about the brand.
Sitelinks – There you will find sub-sections which give you a brief idea about the internal pages in the website.
Use of Google Knowledge Graph – If you search for a particular brand, you will find on the right side of the search pages a knowledge graph which offers you company information including the address, a map, opening times, reviews, etc. This has been made available by the use of the Google Knowledge Graph.
Other results – Just after the brand website, you will find some search results for the brand linked with different social media platforms.
If you look at the bigger picture, you will understand that all this information helps to offer a better idea about your brand and establish authority in the industry.
So keeping these features in mind, here I am with some amazing ways to improve your brand visibility.
Mention brand name
First of all, you have to be sure to mention the brand name on every web page of your website. This will help to link the pages with the homepage. Another important step you need to take is to optimize the title tags and meta description with your brand name and company information.
Site links that are expanded
Everyone wants the site links to be bigger but, as it is an automated process based on the user queries, it is not possible to change it. So the only thing you can do is optimize the site navigation and write a better title and meta descriptions for each and every one.
Based on the search queries of your brand, Google will decide whether it is important to offer expanded site links to your website. The chances of getting expanded site links increases if you have more branded search traffic. So to get such traffic, it would be better to concentrate on content marketing strategies.
Social media profiles
Whenever the user makes a branded search query, chances are greater that your social media profiles may appear in the results. So it would be advisable that you provide as much information as possible on your social media accounts. Now make sure to link all the social media profiles to the homepage of your website as well as adding links to the account from your site.
Knowledge graph entry
Based on the available information, especially from your site, the Knowledge graph will complete the details. You can better indicate to Google to let it know which information is more relevant and important.
Google reviews appear in the search results, especially on the Google Knowledge entry. So it becomes necessary for you to focus on it. You will be able to get a boost in organic traffic with the help of reviews that you have earned. Moreover, the quality and quantity of these reviews will help to decide the worth of your company.
You can request that your customers write a review for your brand, and if you find any negative ones, you can work out ways to solve it. It is recommended to have a Google My Business profile before you work getting any reviews.
When it comes to search result pages, the top results are composed of the website and social media profile results. Often times, the chances are greater that there will be some space left for other brands on the first search results page. This area can be taken over by irrelevant information. Therefore, try to fill it with positive results belonging to you.
You can easily achieve it through articles including interviews, press releases or other sources that can help you promote your brand.
Link to your favorite results
If you want to boost the position of individual search results, then build links to those results. With more inbound links pointing towards these results, the ones on the second pages and beyond will also get a boost. You can even come up with links for the important pages on the website.
By taking these steps, you will be able to improve the search result position of your brand and the searches related to your brand name will show up in the higher positions on the Google. Moreover, better rankings on the search pages will help you get more click-through rates as well as improved conversions.
Maulik Patel is a Creative Entrepreneur and managing director at HireSEOAgency, a top SEO company of India. He has more than seven years of experience in small business growth strategies, content marketing, and technical SEO.