When we talk about lead generation for your business, we go beyond simply getting your website found on Google. That may be the bar set by a lot of digital marketers, but the objective should be more than that, after all, if you get a lot of visitors to your site with no phone calls, form fills, or ultimately business, how successful can you deem the results?
One of the biggest factors that we’ve found for visitor’s buying experience is page speed. Not only does page speed have a big factor for functionality, allowing a visitor to easily crawl your site to get the information they need, but it is also a large ranking indicator by Google.
We recently conducted a study to evaluate the top three organic ranking carpet cleaning businesses, across the top 50 major markets across North America. We then scraped each through Google’s developer tools to evaluate three key metrics
- Mobile Score
- Desktop Score
- Time to Load
This tool is a free to run tool that can be found here to compare your own data to see how your own site stacks up: https://developers.google.com/speed/pagespeed/insights/