If you have a good email contacts list, it’s time to create an automated process for every email campaign you create. It’s faster, saves you time, and will net you results every time. Here’s what you need to do to create your automation process.
Why email marketing automation is essential
It goes without saying that using an automated process is just easier than creating a marketing campaign from scratch, every time. However, it’s also been proven that automated campaigns have a much higher click through rate than regular campaigns. As well as this, campaigns can be tested thoroughly before sending, so you’ll encounter minimal issues as you work on your campaign. It’s worth knowing that machine learning can help create personalised automated email campaigns by understanding each user’s interests and preferences, too.
How to build an email marketing workflow
Now you know why you need to automate your email campaigns, here’s how you can do it:
- Know your goals: Before you do anything, you’ll need to know what you’re hoping to achieve with this campaign. Are you hoping to increase your customer base, raise awareness about a product, build trust? It’s best to stick to one goal per campaign, or you’re going to be putting out a confused message. If you use a campaign creating tool such as Reach Mail or Target Hero, these can help you determine a goal.
- Map out your path: Next, you need to decide the path that your email campaign will take. What will you use to guide your customers through the sales funnel? What kind of content will you use to achieve this? How will you send your emails out, and how will you tire them? Email automation services such as Mad Mimi and Academadvisor will help you plan this out. Plan for all eventualities, too. The best way to do this is with flow charts, so you can see what should happen in every situation.
- Test out your product: Now, you need to test your product before you send it out. This is a step you can’t afford to miss. It’ll show you where changes need to be made, and help you catch any major issues before they reach the public. It’s especially important to see how your emails will work on different platforms, as if your email doesn’t work, readers just aren’t going to pay attention to it. There are tools online that can help you with this, such as Litmus or Eliteassignmenthelp which test your emails on a broad range of platforms.
- Create your content: Now, you need content. What you create will depend on your audience and the product you’re promoting. If you need help getting that content created, use a writing tool such as UK Writings to make it for you. Also, get your content proofread by services like Essayroo, and edited by Boom Essays to get them looking perfect.
- Expand and branch out: Once you have a small number of email campaigns successfully automated, you can start to expand on this with other campaigns. Work slowly and steadily, until you have a campaign that works perfectly in your system. It’s better to have one that works perfectly right away, rather than several that need a lot of tweaking to be perfect.
- Make the necessary changes: Now you’ve tested your campaign, you’ll see what needs to be changed or removed. Remember that you’re looking to convince your customers to buy from you, so anything that doesn’t achieve this goal needs to be changed. Length is important too, as emails need to get to the point quickly. Use Academized or Paper Fellows to keep your emails on task.
- Go with the flow: Once you have your automated systems in place, you’ll need to keep up with them. Even the best laid out systems go wrong sometimes; it’s all about how you manage them that counts. If you can catch issues before they become real problems, you’re doing well. Don’t worry about it when it happens, just get it fixed and move on.
These steps will help you create the perfect automated email marketing system. Pick the right tools, and it’ll be a snap to do. With those and these tips, you’re well on your way.
Gloria Kopp is a digital marketer and a business consultant from Manville city. Now she works as a content manager at Australian Help writing agency. Besides, she is a regular contributor to such websites as Engadget, Huffingtonpost, Bigassignments, etc. Gloria also enjoys writing Oxessays blog and share writing guides and advice with writers and educators.