To realize increased traffic and sales from the Internet, your website needs to be optimized for the clients you’re targeting and also for search engines to increase the chances of quickly increasing your sales. In fact, Internet marketing is one of the most effective ways to use when your primary goal is to get more carpet cleaning leads. Being in the field of carpet cleaning, you may at times wonder why internet marketing could be a goldmine for return on investment (ROI). Below are a few reasons to help explain to you why:
If we were to compare internet marketing for carpet cleaning to conventional marketing, then you would realize that internet marketing and SEO offers a lower cost per lead (CPL) than it’s opponent, conventional marketing.
Have a look at other methods, and tell me who would market your services twenty-four hours a day, seven days a week, without complaining of being tired, or at times not being in the best state for marketing your business. The Internet will market your services throughout the day and night, without getting tired, no matter the time of day.
While making use of tools such as email automation and list segmentation, Internet marketing will target potential clients based on where they lie on the customer’s journey so that the marketing is rendered efficient as well as automated.
Other than the above, the Internet will also be a platform for your leads to first do research before making their purchase decisions. All in all, whether you want to get started with carpet cleaning marketing using the Internet, or you need to improve on it, you’ll need to use SEO. Let’s have a look at SEO and what tips you can use to benefit from it the most.
SEO for Your Website
Think about SEO as a technique to attract a large crowd to your business with the hope of turning as many individuals from the crowd as you can into potential buyers or users of your services. In short, the main agenda here is to get web traffic, which will create leads so that you can turn these leads into clients and revenue for your business.
Once used “black hat” tricks used in the past are not relevant now with the rise of Google’s smarter algorithms. Nowadays, making your website easier to navigate and more user-friendly will help your overall SEO. The following are the tips you can use to optimize your website:
1. Easy to use navigation
Strive to achieve clear and sensible navigation for your site. Create a menu item and a page for every service you’re offering, such as “Carpet Cleaning” and “Upholstery Cleaning.”
2. Use Page titles
Let your page titles communicate what your page is all about. In short, try to let the readers and search engines get an overview of what your page is about. It’s always a good idea to include your keyword and location together in the title. Below is an example of what a Vancouver carpet cleaning company uses.
“Vancouver Carpet Cleaning, Upholstery & Rug Care Experts at Refresh“
You can see how “Vancouver” and “Carpet Cleaning” are at the beginning of the title. Plus, they’ve added other services they provide into the title.
3. Use the most relevant and original content on your site
Have you heard the term “Thin Content” somewhere? Well, that term could be describing what’s damaging your website when it comes to the ranking of your website. “Thin Content,” as far as page ranking is concerned, is content that you may have copied from other sources, or content with a low word count. Strive to achieve at least 500 words for each of your pages, while making sure that all of your content is relevant and original. Failure to do that might result in your website’s rankings decrease in Google’s search results, and you’ll have only yourself to blame.
4. Make use of descriptive alt tags with your images
Adding images to your pages is necessary, especially when you want the readers to have a clearer idea of what you’re trying to explain or sell. Unfortunately, search engines can’t “see” pictures in a detailed way as we humans do. They need to read what the images are about, which is why descriptive alt tags are necessary. Plus, those with visual disabilities use screen readers to audibly read web pages and image alt tags to describe what the images are.
5. Study your inbound links
These are the links to your website that are posted on other websites. You need to examine the links for authority and relevance by making use of platforms like SEMrush for analyzing links and more.
You may also decide to join your local Chamber of Commerce which may offer you a link to your website. Local Chamber of Commerce sites have good authority and relevance for the area where your business located. After you’ve joined a chamber and paid the required annual fee, they will likely list your site on theirs. Such a strategy may be a worthwhile considering all the click-throughs you may get from that one single source.
6. Use Meta Descriptions
Meta descriptions inform visitors and search engines about what your webpage is all about by placing descriptive pieces of information on each page, which appear on search engine results pages. Make use of Meta Descriptions to complement the use of things like page titles.
The above tips should help you to get started with your Internet marketing and SEO activities. Make sure that you are also informed about other factors including keywords that are related to your industry and location of your business.